It is no mystery to anyone that the summer of 2016 has a winner, as far as games and mobile phone applications are concerned: the one-month-old Pokemon Go by Nintendo and Niantic. If there is a real winner out there, then the producing companies are for sure. Even so, how about other businesses? Here are some of the economic advantages of one of the most popular games in the world.
If you’re a business owner and a fan of the game at the same time, you can surround yourself with people like you (namely other fans of the game) at your very workplace. You can do this even if you are not a fan of the game because nothing can stop you from taking this chance.
So, if you run a shop, a restaurant or other such places, you can use the game to draw customers. One of the economic advantages of the application is that it allows you to buy the so-called “lures”. There is a function of the application that can draw players to a certain spot, where the Pokemon density is high. The idea is that this “particular spot” can be your business place. So the “Lure Module” option turns your business place into a PokeStop right away.
Video game expert, Jason Evangelho, approves of this idea:
“Use it during a typically slow period of your day to get more foot traffic, and then use your creativity to turn them into a paying customer.”
If you don’t want to purchase lures, then you might want to try another trick: vouchers. Now how can vouchers possibly relate to Pokemon Go and your business to bring you economic advantages? The logic behind it is quite simple, actually: you can rely on people’s attraction for sales and offer them vouchers. Obviously, not to all of them, but to those customers who reveal their Pokemon collection.
If these first two ideas don’t seem suitable for your business, then there is still another option. Perhaps you are one of the lucky ones, whose business place is right next to an already alluring place for both Pokemon and players, namely gyms. If you don’t know what gyms are, then you should find out: gyms are specially designed places where players take their Pokemon for battle and training. In the real world, these places are most likely to be churches or public transportation stops and stations. So if your business is located around such places, then you should think of something to turn those Pokemon Go players into your customers.
The economic advantages of Pokemon Go show how well game industry and any other kind of business can go hand in hand.
Image source: YouTube