The 2016 elections for the presidency are an important event for the country, and as the event gets closer, the press, officials, and citizens get more interest about it. Facebook intends to develop a campaign dedicated to the event, and it is meant to draw the users’ attention to the importance of voting.
The new Facebook campaign will last for four days and started on Friday, September 23. The notifications are available only for Facebook users who are aged more than eighteen. Although the social network doesn’t intend to become a media company, this initiative seems to show quite an engagement from Facebook.
For those who didn’t spot the notifications yet, this is how things are. Facebook is trying to raise awareness about the importance of the 2016 elections. In order to make sure that people don’t forget about the event, they will receive a notification. There is an option to register online for the voting and assure your right to express your opinion.
The new feature from Facebook also allows you to share your status as a post if you have registered online for the voting. Sharing a status about the 2016 elections has a double significance. One is that the user who posted it intends to go to the polling booths on November 8. The other implication is that friends from his or her list can see the post and thus be reminded about the event in case they have forgotten about it or missed their Facebook notification.
An important thing about this Facebook campaign is that it doesn’t take sides. What the company is doing can not be qualified as political propaganda. The developers are by no means influencing the users to vote for a certain candidate. The option of registering online is merely a reminder of the 2016 elections, whose results concern us all.
The popular social media platform engaged in similar activities with previous occasions. For instance, eight years ago, back in 2008, Facebook had a similar campaign throughout the election day. It reminded users to go out and vote. A more recent experiment took place earlier this year, as well. However, the call to arms for the 2016 elections is one of the most expressive acts from the tech giant.
Based on previous experiences, as well as documented statistics, specialists believe that the Facebook campaign will have a beneficial effect on people. Everyone expects good results, such as a significant number of citizens showing up at the polling booths. Do you need Facebook to convince you to go out to vote?
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