Nutella will most likely be in the same class as jam as the FDA aims to reduce the Nutella daily intake from two tablespoons to one. This chocolate-hazelnut cream is currently the most popular desert, but most people use it as their favorite breakfast alternative for syrup or butter on pancakes.
Ferrero SpA, the Italian company which produces Nutella, petitioned the agency two years ago to label the chocolate hazelnut in the same category as jellies and jams, by changing the Nutella daily intake to one tablespoon.
Based on the estimates, if the FDA’s decision is favorable, the amount of fat and calories on the product’s label will be cut in half. Ferrero spokespersons add that Nutella is used in the same way as jellies and jams, so consumers should be allowed to compare this product with other jellies and jams, and to verify their nutritional value.
The company officials also added that Australia, France, the United Kingdom, and several other countries reduced the Nutella daily intake to 1 tablespoon.
Also, the FDA is currently collecting data on flavored nut-butter spreads regarding their average consumption amounts and intended use. Nutella has been in the dessert topping category since 1993, according to FDA’s regulations.
During that time, most people were using this chocolate hazelnut on ice cream, not as a spread. The company specified in 2012 that 73 percent of the products across U.S. were spread on bread and just two percent on ice creams.
We can compare these statistics to the ones in 1991, when 27 percent of this chocolate hazelnut was used on ice creams, whereas 8 percent on bread. Based on the estimates, Nutella dominated 70 percent of the market in terms of chocolate spreads across the country in 2013.
The FDA established the ‘reference amounts customarily consumed,’ in short RACC, which determines the serving size of 139 food categories including canned fruits, butter, dry pasta, coffee, egg rolls, and cookies just to name a few.
In case FDA approves this change, other companies, such as Hershey Co., will be able to increase their profits, while the Nutella daily intake will stick to public health guidelines. Also, this product will no longer be a breakfast alternative or replacement, but a breakfast option.
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