A new research shows that iOS ad blockers could actually help customers reduce costs, in addition to removing the intrusive advertisements. Apple has just started enabling ad blockers in the iOS environment in Sept, with the release of its recent iOS 9, tagging a significant improvement that stirred a great interest from numerous users. Soon after this launch, ad blockers lead the sales for iOS paid applications, showing the popular demand for this type of software.
As it proves, iOS ad blockers not just allow customers to browse the Internet without unwanted disruptions, but also let them to navigate much quicker through the websites and search engines, while preserving their information. In exchange, this results in saving dollars and precious time.
Ad blockers were easily obtainable on Android gadgets and the PC, so it is nothing new. Some ad supporters (including search engines) and Internet marketers are not likely to be satisfied about this. Apple’s large impact on the mobile devices could make significantly more users to block ads and harm marketing income. Compared with apps like Adblock, there will not be certain ads that are let through the filters.
With these useful blockers clearly increasing in sales and becoming more popular by the day, experts took the decision to look deeper into this issue. They wanted to put several ad blockers under a thorough analysis. Over a week period, specialists used various ad-blocking applications on their iPhones and calculated how much these applications cut down the website information and increased their loading time. In addition, they measured how much the apps improved the smart phones’ battery power.
After further evaluation, the team later presented its research on the impact of iOS blockers when visiting the top information sites, such as those of the major news stations. More than 50% of their data was inducted by ads and various content blocked by iOS applications. Not all of these information sites were equivalent, shows the research.
Because the quantity of used data differs by web page, the experts achieved these numbers by running each site’s homepage on their iPhone 6 ten or more times each day. Then, they duplicated the same conditions of the experiment after activating an iOS ad blocker. Once the ad blocker was turned on, they discovered that many sites took less seconds to load and their pages were simpler to use.
Simultaneously, the experts also say that information is costly and visiting every day the homepage of major sites results in approximately $10 spent per month for information utilized for these ads alone. As a consequence of this problem, surfing the Internet with iOS ad blockers can bring significant benefits in data traffic and costs.
While this is really practical for customers, however, it might have a damaging effect on news websites supported by Internet advertising. Not all visitors will allow ad blockers, but if a good part of them do, these apps could cause problems for many sites.
Image source: Sophosnews