On February 10, Valve announced that it is discontinuing Steam Greenlight. Instead, it will be introducing a new system named Steam Direct.
Steam Greenlight was introduced almost five years ago. And since then, it raised its fair share of critiques and controversies. But they should all be put to the rest now. Earlier this week, Valve announced that it will be retiring the system.
The Valve Corporation is a video game developer. It is also a digital distribution company. Back in 2012, the company revealed that it would be rolling out a new program. Called Steam Greenlight, its purpose was as follows. It offered the users the chance to vote games. These could then be sold through Valve’s distribution services.
This newly announced Steam Direct will change the distribution service. It will provide the game developers with a rather more straightforward access to the Valve platform. This access will be requiring an as yet unannounced fee.
According to the press release, Steam Direct will start being available sometime in the spring. Valve offered additional details in an official statement. This was posted on the company’s blog.
Valve reportedly released the Steam Greenlight as a first method of opening up its Store. Originally, the games sold through the service were tightly selected. A small team of Valve staff members was in charge of the list.
As it is, Valve is reportedly quite satisfied with Greenlight. It helped open up its games store. And also made available more than 100 Steam Greenlight games. Ones which marked an important sales number.
In the press release, the company stated as follows. It believes that not many of these games would have hit the store. Not if the old sales system would have been maintained.
Still, Valve now reportedly considers the Steam Greenlight an obstacle. More exactly, “the last remaining” one. The company considers that it is blocking the developers’ access. Presently, they lack a direct path to Steam’s user base.
As such, Valve revealed its latest plans. They are looking to ensure a more direct communication. Valve’s goal is open up the publishers and developers’ path. They should find it easier to publish and connect with their users. As such, this should help offer even more content to the gamers.
Initially, the Steam Greenlight was a free service. It was directly available to any developer. Still, later on, the company placed a $100 fee. This was applicable “per-developer”. And it was placed so as to cut down “the noise in the system”.
Steam Direct will come from the start with a developer fee. Reportedly, Valve did not yet settle on an application tax. Developers are expecting any sum in between $100 to $5,000. Reportedly, anything might be possible.
The Steam Direct will require some paperwork from new developers. They will have to submit some tax details and company paperwork. As each submitted game will come with a fee, this will also be recoupable.
The Steam store is also helped along by the Discovery update. Rolled out in 2014, it introduced a series of new search options. These include user-curated lists and tags. It also added algorithmic discovery queues which coupled with the existing user reviews.
According to reports, since the first Discovery Update, the average customer playing times have been increasing.
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