J.C Penney Co, a huge department store operator, said that their same-store sales went up by a total of 3.7 percent in the months of November and December 2014. The strong same-store sales performance of the company is the primary reason for its increased shares. The sales also offer a peek of what is anticipated to be the best of all holiday season for all the US retailers since the year 2011.
J.C Penney Co is known to be the very first huge retailer to report their results for the recent Christmas period. In their early Christmas report, they boasted the 20 percent increase in the after-hours trading. The 20 percent increase outweighed the downtrade wherein the company lost 18 percent since the end of the month of November, which is known to be the beginning of the annual Christmas shopping season.
According to Brian Sozzi, who is Belus Capital Advisors’ head, investors had been blunt on the prospects of J.C Penney Co. He also said that the investors had underestimated the capacity of the public to spend for shopping in Christmas season. Sozzi hinted that the positive result of J.C Penney Co will be followed by another positive result of Macy’s Inc for the holiday season, considering the fact that the consumers spend more aggressively than they anticipated.