The advertising craze has taken over all the virtual social environments, all search engines, all the internet. The World Wide Web is nothing these days without a good chunk of advertising to stuff our brains and get our eyes dizzy and foggy. Twitter just came from announcing that it will slowly implement two new features that will make it easier for people to discover products and places.
So, expect your ol’ friend Twitter to pop up with recommendations about products to buy, places to visit, people to meet and everything else worthy of promotion and monetization. All the features will include very consistent media and promo about the products or places under recommendations. You will be persuaded to buy, taste or discover whatever they want to sell through pictures, videos and info containing relevant descriptions, price tags and direct links for purchase.
This is a consistent part of a Twitter commerce experiment, organizing related tweets about products or brands on their dedicated pages. Well, if Facebook and Google can make so much money on advertising, why shouldn’t Twitter do so too?
Whenever you look at a product page you will be able to see users’ tweets about products that sometimes will be completed with buy buttons. On these dedicated and curated pages you will see tweets from accounts you follow, as well as news updates or popular content related to products or places.
It seems that for the time being product and place pages are used in experimental mode and are only available by selected influencers and brands.
Along with the advertised pages, the company is preparing to release another products, called Collections, which enables brands and celebrities to curate certain products and offer recommendations to followers. It seems that this service benefits from a high-class reach among influential people, with Reese Witherspoon and Nike being only two giant names to partner and curate collections for the service so far.
Let’s say that this is the next natural step for Twitter that last year has unveiled a “buy” button to users, but made it available on a limited set of promoted tweets. Twitter may be on its way to becoming a shopping destination and an endorsed information resource about products of high interest among users.
Image Source: softpedia.com