Facebook will be launching the much-anticipated Notify news app next week, it has been reported. The social networking giant has joined forces with dozens of renowned publishers, with the aim to stay competitive in the battle for mobile news supremacy.
Partners which will be providing content on a daily basis include CBS, the Washington Post and Vogue. It is expected that agreements will also be signed with CNN, Comedy Central, Billboard Magazine and Mashable. However, a company spokesperson has declined to comment regarding these speculations.
The standalone app will be challenging Twitter’s recently launched Moments, Snapchat’s Discover service, as well as Apple News, an aggregator which was unveiled in September. It will also be facing tough competition from other news apps, such as Yahoo News Digest, Flipboard and Inside.
Notify asks users to select which notifications they should receive, by choosing from a list of trustworthy news outlets. Based on these initial preferences, the app promises to offer relevant, well-documented articles, without having to go to other websites in search for up-to-date information.
The decision to launch software specifically focused on news distribution comes as a result of the success experienced by the company with Instant Articles, a service included in the Facebook mobile app, which provides news stories in real-time.
Initially, the feature had been tested for several months, but eventually it was released on October 20, for all iOS users, giving them full access to thousands of instant articles every day, through their News Feed.
The content had been provided following partnerships with nine news publishers: Cosmopolitan, The Huffington Post, The Guardian, The Atlantic, NBC News, Vox Media, Slate, Buzzfeed and BBC News.
These media outlets were allowed to keep all the income that they obtained by selling ads within the content they offered, or alternatively they could let Facebook take care of this, and be entitled to 30% of the revenue.
Now, in an effort to boost mobile user engagement even further and to generate more sales revenues from extra traffic, Facebook has created the Notify app.
The program has been undergoing tests during summer, and now it will finally be unveiled. Support from popular print, digital and video companies might help the networking platform to consolidate its newly acquired strength when it comes to mobile news.
On November 4, Facebook, whose market capitalization has reached $306 billion, has announced that it now has 1.55 billion users every month, and 1.01 billion users every day.
Also, as chief financial officer David Wehner has revealed, approximately 1.39 billion users check Facebook on their mobile phones every month, and 894 million are actually active every day, so the potential of this new app might be tremendous.
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