The Food and Drug Administration (FDA) has a new mission which is not neither ordinary nor ‘natural’. Some think that “natural”, the word itself, should be erased from all every food wrap.
Even if it seems a little bit weird, several consumer advocates have taken action, meaning that FDA now needs to come up with a solution or more precisely, a definition. What exactly means “natural”? According to the FDA, until now there are 5,000 varying viewpoints and concepts of what exactly means this word.
Even if food is marketed as “100% natural”, “all-natural”, or “natural”, there is no legal definition yet. Furthermore, the U.S. population spends $40 billion every year on this type of food. It is believed that this might be one of the biggest consumer frauds in the history of the country, specifically if we regard the voting that has been done lately by Consumers Union, a leader of this movement for banning the ‘natural’ mark.
According to a survey, advocates support the fact that almost 70 percent of consumers are sure that ‘natural’ foods are cheaper than the organic ones, but even more people falsely consider that ‘organic’ and natural means the same thing.
As Consumers Union stated, the word ‘natural’ is an imposter of the word ‘organic.’ Moreover, consumers associate ‘natural’ with phrases such as ‘no GMPs, no synthetic pesticides, no artificial colors, no antibiotics’. In fact, all of the previously mentioned ones mean organic. But for ‘natural’ there is no standard yet.
Furthermore, this organization and others aim to convince the FDA to quit the impossible mission of finding an adequate definition. According to a recent study, many customers are fooled by this label, as it should be written on the package of what natural ingredients is the product made of. Therefore, it would be only fair to ban this name instead of letting people falsely understand what is natural and what is not.
Adding to this comment, the Consumers Union, and the others think that it will take too long for the FDA to come up with a valid definition which will be countered anyway by the packaged food industry.
In conclusion, there are 25 years since the FDA was unable to find a solution to what the ‘natural’ label means.
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